ADVERTISING: NW ENERGY EFFICIENCY ALLIANCE

The Alliance needed to present a consumer-oriented message about their mission, which is to support businesses and technologies that will transform the energy consumption of industries in the NW region. They do this by distributing support grants and services that, cumulatively, will help these industires reach the tipping point where the industry adopts the new practices and technologies. We focused on the point where these services intersect with the consumer in a powerful way.