BRANDING: CORONADO CAFE

The Coronado Cafe is a healthy juice bar and cafe that opened its first location in the Argyle Square development in Wilsonville. The owners had plans to open a few branches in the area, then possibly franchise the concept regionally and nationally. They had approached Baysinger Partners Architecture to design the interior, who brought us in to work on the branding strategy and then to collaborate with their staff on executing that strategy.

After meeting with the client to determine the basic strategy and direction for both the design of the interior and the branding, we developed concept boards that outlined the look and feel we were going for. Because of the name, we suggested a classic, beach-oriented concept that would differentiate them from the competition, most of whom are emphasizing a palm-tree, thatched-hut, surfer concept.

From that, interior concepts, colors and graphics were presented. They chose the "sun" concept and are the icon as a branding mark on cups, t-shirts and other products.