RADIO: SALISHAN LODGE

A prominent hotel group in the Northwest needed to advertise mid-week specials for Salishan Lodge, which skews toward the grey-haired Cadillac/Lexus crowd. We suggested the startlingly obvious: reach them with a message that they'll listen to. Our rejuvenation campaign consisted of print ads backed by knock-out radio scheduled for drive time in major markets. Customers, properties and corporate office all got what they wanted. Who says you can't please all the people all the time?

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