TELEVISION: OREGON LOTTERY

The Oregon Lottery was reintroducing "scratch" games to the market and wanted a series of generic spots that could be tagged with new games as they were introduced. We suggested a scratch spokesman in an interview format who could talk with people about the various methods they use to scratch. Their tickets, that is. And you might say people developed an itch for the Lottery's new scratch campaign, resulting in the highest sales ever for a new game launch.