TELEVISION: DES CONNALL ATTORNEYS

Say you're an attorney specializing in accident compensation and you want to expand your market share of the higher-end cases. And you don't want to do one of those cheesy standup testimonials. To appeal to this somewhat more sophisticated clientele, you might choose to use humor to draw people in and let them know you're not the stuffy (and expensive) sort, and you might even choose to use a monochromatic palette to stand out from the crowd. When the spots broke, the firm had to hire a new staff to handle all the calls, got some nice, sizable cases and (gosh!) even won some of them. These are the kind of results we live for.