TELEVISION: FIGARO'S PIZZA

A small chain of take-and-bake pizza franchises in small town locations wanted to take back some of the buzz from the larger chains that were infringing on their customer base. We suggested some fun TV spots running on secondary stations with some additional buys on larger market stations. They had to say Italian, they had to say fun and they had to look like quality. So we thought, "Woody Allen with a little Fellini thrown in!" Perfetto! And the result? Sales increased exponentially on campaign launch with subsequent improvement in market share. You gotta problem with that?