DESIGN: NORDSTROM "ROCK THE BLOCK"

Their annual fall fashion show was looking a little tired and losing the audience that most mattered to the store, the young fashionistas who set the trends and influence the opinions of their peers. So we suggested a downtown block party set in Portland's Pioneer Courthouse Square that would have rock bands, a rock-climbing "mountain" and freebies from the latest design houses. The combination ticket, party-favor and redeemable coupon set the tone for the event graphics and mailings.