DESIGN: HIGHWAY RETAIL

Highway Retail, a commercial development company, was planning to open a chain of convenience store/carwash/gas station outlets in suburbs in the Midwest. It was targeted to appeal to a larger and more affluent demographic than the typical development in this category. The logo we developed is a retro-cool vertical image, which led to the development of interior designs with bright "surfer" colors and textures on the signs, and metallic surfaces with water-themed murals inside.