BRANDING: BLUEWAVE HITS HOUSTON

BlueWave Express Car Wash is an exciting new express car wash technology that is being debuted in Houston, Texas, in March of 2007. Emphasizing a fast, safe, clean and dry alternative to other car washes in the region, BlueWave's unique architecture and proprietary technology provide the perfect platform on which to build a dynamic, fresh brand, positioning BlueWave as the value leader in the industry. This project came to us through our work with Baysinger Partners Architecture and their visionary approach to partnering with clients.

Working intimately with the architectural and interior design staff at Baysinger Partners, we collaborated on developing a brand strategy from the ground up – literally. From the design of the building with its unique blue wave form breaking over the building to the signage, logo and marketing strategy, the branding was applied with consistency and thoroughness.