PROJECT NEWS - CATEGORY: RADIO

RADIO: SALISH LODGE

The Salish Lodge added a $4.5 million Japanese-style spa to its spectacular lodge at the top of a waterfall. Remember Twin Peaks? That very one. We suggested the client forget print and for less money buy outdoor boards backed with :60 radio. Did I mention that it was a dreary, rainy Seattle spring where these stood out like a vision of paradise to cold, dripping residents stuck in rush-hour traffic listening to their radios? The spa booked full within a week of campaign launch. Campaign featured on local media for that extra little kick that every advertiser drools for.

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Posted 01.11.2007 09:45 AM

RADIO: SALISHAN LODGE

A prominent hotel group in the Northwest needed to advertise mid-week specials for Salishan Lodge, which skews toward the grey-haired Cadillac/Lexus crowd. We suggested the startlingly obvious: reach them with a message that they'll listen to. Our rejuvenation campaign consisted of print ads backed by knock-out radio scheduled for drive time in major markets. Customers, properties and corporate office all got what they wanted. Who says you can't please all the people all the time?

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Posted 01.11.2007 09:45 AM