PROJECT NEWS - CATEGORY: ADVERTISING
This series of ads was a project for Silicon Graphics to promote their sponsorship of a traveling science show that features, no kidding, giant mechanical animals that can be manipulated to demonstrate and explain their physical functions. While the audience for the show is aimed at young children, the ads were running in major national publications and needed to attract the attention of adults. Our solution? Intelligent, humorous ads with an adult take on the subject.
Neurology of Bend is a private clinic that treats many kinds of neurological problems, mostly on referral from doctors and hospitals. They wanted to expand their client base and make their services better known to the general public. We suggested an ad campaign that would focus on the most common complaints that the clinic treats. This campaign could then act as a template for a "look and feel" for other materials and promotions.
ADVERTISING: NW ENERGY EFFICIENCY ALLIANCE
The Alliance needed to present a consumer-oriented message about their mission, which is to support businesses and technologies that will transform the energy consumption of industries in the NW region. They do this by distributing support grants and services that, cumulatively, will help these industires reach the tipping point where the industry adopts the new practices and technologies. We focused on the point where these services intersect with the consumer in a powerful way.
At this website, visitors can see for themselves, in no uncertain terms, how marketing hype, misinformation and unfounded assumptions are holding them back from having the golf game of their dreams and understand the impact that equipment has on performance.
